THE SIGN JOURNAL

A better sign
starts here.

The details are easier to get right when you know what to ask. Read a little, compare your options, and take a clearer brief to a supplier.

What are channel letters?

A plain-language guide to the faces, returns, lighting and mounting behind dimensional business signs.

The useful question is what is included. Here is how to compare fabrication, lighting, delivery and installation on the same basis.

Choose the lighting effect around the wall, viewing distance and character of your place.

Direct mounting, raceways and backer panels solve different problems. Here is what to discuss before fabrication.

A clear brief saves the back-and-forth. Collect these details before asking a supplier to price your sign.

Two different ways to put a name in lights, with different shapes, construction and visual effects.

A practical list of questions for your landlord, local authority, supplier and installer before you order.